Travelers heading to popular vacation destinations in Baja California Sur—such as Los Cabos, La Paz, Loreto and Mulegé—will now be required to pay a new tourist tax aimed at supporting local communities and sustainability efforts.
As of July 1, 2025, the Mexican state has introduced a mandatory tourism levy for international travelers staying more than 24 hours. The fee—470 Mexican pesos per person, or roughly $25 USD—is part of an initiative called Embrace IT.?
The revenue collected will help bolster local development, sustainability projects, and destination initiatives that benefit both residents and visitors.
According to the official website, “These funds support public safety, crime victims, health services, employment support, sports, agricultural and fishing development, tourism and social infrastructure, housing, education, and culture in the state.”
The new tax applies only to non-residents. Those holding temporary or permanent Mexican residency are exempt. Tourists must pay the fee online and present proof of payment (in the form of a QR code) upon arrival at state entry points, such as airports and highways.
The payment system is managed by Tourist Tax México (TTMx), which has partnered with the digital platform Travelkore to offer a user-friendly way to pay. Travelers can visit either the official Embrace IT website or use a secure payment link provided by Travelkore.
The introduction of this tax reflects a broader global trend, as many popular destinations—from European cities like Glasgow to tropical hotspots—look for new ways to fund tourism infrastructure and manage visitor impact.
With the rollout now in effect, travelers to Baja California Sur are encouraged to plan ahead and complete the payment online before their arrival to avoid delays at checkpoints.
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